Butterfinger PB Bars + History of Butterfinger

Butterfinger PB Bars 8

Not only are these yummy peanut butter blondies topped with chocolatey chunks of Butterfingers, they are also filled with them. These treats are a gift for one of my coworkers who will be leaving CVS this week to focus on her full time job and the care of her elderly father. We will miss you, Tiffani! She’s constantly buying Butterfinger and Reese’s candy from me when we work together so I developed this recipe specially for her.

Butterfinger PB Bars 1

I bought a couple bags of Butterfinger hearts that were on clearance from Valentine’s day. Because these candies have more chocolate than whatever that crunchy, yellow stuff is, you can expect different results using chopped fun or regular-size Butterfinger bars. I would still expect your bars to be just as delicious though! I used whole hearts in the center of my bars and broken ones on top. They represent the broken hearts of CVS employees since Tiffani will be leaving us!

Included in Fiesta Friday #107. Cohosted by Margy @ La Petite Casserole and Su @ Su’s Healthy Living.

The Butterfinger candy bar was developed by Otto Schnering in 1923 for sale under his Curtiss Candy Company which was founded near Chicago, Illinois one year prior. It consisted of a flaky, crisp peanut butter center covered with caramel compound chocolate. The company held a public contest to name the bar. The expression ‘butter fingers’ was generally used to refer to athletes, usually baseball players, who would drop the ball as though their hands were covered in butter. The name was submitted by a Chicago man who was a self-described klutz.

In 1964, the company was bought out by Standard Brands Inc. This company merged with Nabisco in 1981. Legend has it that the original Butterfinger recipe was lost and that Nabisco had to recreate it. In 1988, Nabisco was bought by Kohlberg, Kravis Roberts & Co. Finally, in 1990, Nestle bought the Baby Ruth and Butterfinger brands from Kohlberg and so on. Butterfingers are now also sold in peanut butter cup and bite-size form.

An early marketing campaign involved dropping Butterfinger and Baby Ruth candy bars from airplanes across the US. Later ad campaigns used the Simpsons characters. During 2008 campaign which took place on April Fool’s Day, Nestle played on elaborate prank on the public. They announced that Butterfinger bars would now just be called ‘The Finger.’ The store 7-Eleven gave away free Butterfinger bars wrapped in “The Finger” wrappers to 200,000 people. In 2012, in reference to the predicted end of the world by the Mayan calendar, Butterfinger launched its BARmageddon campaign. It included a functional QR code which was moved into a field in Manhattan, Kansas. A press release detailed stories of Butterfingers going missing from grocery stores and solar flares.

Other Butterfingers recipes:

Chewy-Butterfinger-Cookies-6-of-1Chewy Butterfinger Cookies from Sally’s Baking Addiction

butterfingercupcakes001Butterfinger Cupcakes from The Baking Robot

IMG_4510No Bake Butterfinger and Pretzel Cheesecake from Back to the Roots

111Butterfinger Tornado Truffles from Tastes of Lizzy T

Butterfinger PB Bars

  • Servings: 16 squares
  • Time: 40 minutes
  • Difficulty: easy
  • Print

Ingredients:

1 cup light brown sugar, packed

½ cup creamy peanut butter

½ cup butter, melted

1 egg, beaten

1 teaspoon vanilla extract

1 cup all-purpose flour

¼ teaspoon salt

16 oz Butterfinger candy bars, coarsely chopped

Directions:

Preheat oven to 350° F.

Cream together sugar and butters.

Add egg and vanilla.

Add flour and salt.

Spread half of dough in greased 8×8” pan.

Reserve ¾-1 cup Butterfinger candy and spread the rest on top of dough.

Top with remaining dough.

Top with remaining Butterfinger candy.

Bake for 20-25 minutes or until edges are browned and center is set.

Allow to cool and cut into 16 squares.

6 thoughts on “Butterfinger PB Bars + History of Butterfinger

  1. Pingback: Crockpot Turtle Marshmallow Brownie + Chocolate History | Sweet Meets Bake Shop

  2. Pingback: Broke Girl’s Guide to Saving $ at the Grocery w/Meatless Info | Sweet Meets Bake Shop

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s